March 30th, 2012

Some people ask me how I came to “Descriptor Communications” as the name for my business. I’ll be the first one to admit that it is a bit of a mouthful.

I settled on the name because a descriptor is the word which perfectly encapsulates the idea you want to share. It does not distract from or complicate your message, it wastes no time, and is memorable, and (seamless transition ->) this is why I hate powerpoint.

What used to be an exciting vehicle for visualizing presentations (and when I say “used to be” I’m talking about the mid 90′s) has become an over-used work-place crutch supporting presentations which have no business making it to the podium.

Before I lay into the software though, there are professions which are enhanced by slide shows. If you own a visual business (image consultation, fashion design, interior decorating, etc) you need visual aids, I totally concede that.

Everyone else can leave their lap top at home. You need to believe me when I say that 10 minutes of your expertise is better than 2 hour slide show. You don’t need colourful background gradients, cheesy transitions, pie charts,  and out-dated clip art to connect with your audience.

You need you. You need a story, and you need some confidence.

Think about Oprah’s last show. It was just her on a small stage,  she had a story to tell and she told it. I will forever remember that above… well I can’t think of any memorable powerpoint presentations… chiefly because none exists.

Lose the laptop. Share your story instead.

Have courage and enjoy the weekend,

Annelies